Swatch is a leading Swiss watch manufacturer formed by merging two already established Swiss watch brands, ASUAG and SSIH. Watches manufactured by Swatch have a reflection of the expertise for which the Swiss timekeeping industry have been recognized throughout the world. In each and every Swatch watch you will notice that the same expertise, precision and craftsmanship have been delivered. Since its formation as "Swatch Group Ltd" in 1982, the Swiss company is being tagged as the largest manufacturer of watches.
The Swiss watchmaker, unlike other luxury watch brands, has mainly produced timepieces by keeping the average people on mind. You will find the all their models are priced at moderate rates and are being manufactured by using cheap materials and that too in small manufacturing plants, thus tremendously reducing the manufacturing costs. Due to this reason their models are within reach of an average individual and are preferred over other luxury watch brands throughout the world.
Most people around the world have got the perception that the brand Swatch means "Swiss Watch", this perception is totally untrue. However, according to its chairman Nicholas Hayek, Swatch is a combination of two separate words "Second" and "Watch". This name was suggested as a part of a marketing campaign that was launched during the formation of this company with a sole aim to re-establish Switzerland's name as one of the major partner in the worldwide market of wristwatches. For this purpose the company has chalked out a plan to introduce wristwatches that have all the features present in a casual model and at the same time also be fun and functional.
After launching their products on the market with their goals in mind, Swatch watches soon gained popularity and started selling like hot cakes. Within a short period of time these timepieces became so popular that they not only started capturing the market but also started challenging established Japanese manufacturers like Seiko and Casio. Due to their efforts, moderate rates, precision and craftsmanship, the Swatch Group were not only able to scale new heights but also regain the lost glory in timepiece manufacturing market for which the Swiss were recognized. The popularity and tremendous response that these watches gained can easily be gauged from the fact that within two years of introduction, some that 3.5 million watches were sold globally.
Swatch watches are available in a wide range form models having basic features to the highly advanced ones having numerous functions that it sometimes become difficult to believe that the model you are actually holding in your hand is a Swatch watch. You can select from a wide variety of timepieces from metal to plastic to scuba to exclusive ones.
The Swatch Group has been manufacturing timepieces by keeping in mind each and every member of the entire family. You will notice that their timepieces are designed for men, women as well as kids. If you intend to buy one of their models for yourself or for any member of your family, you can simply go to their store and select one. They carry a vast collection of timepieces for people of all ages and taste.
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